BLESS Nº 48 Presuture

Design and concept for BLESS Nº 48 Presuture lookbook, inside Laura, 2010

Publishing the BLESS lookbooks inside existing magazines allows BLESS to spread ideas and projects in a broader field, beyond regular circulation in press offices and not solely within the fashion industry. The lookbooks are distributed with the aim of joining ideas together, creating new friendships, and causing unusual encounters. For each collaboration the lookbook in question was simultaneously available in selected bookshops and distributed for free among BLESS’s shop clients. As a result, the shops discovered the magazines, while the audiences of the magazines discovered BLESS. Teaming up with magazines highlights BLESS’s focus not just on fashion but also on fields including art, design, food, and music, which contribute to a wider vision of what a seasonal fashion statement can mean.