Kunstverein München identity

Art direction and graphic design for k.m Kunstverein München, 2010-2014.

A repeating visual motif of an arch, present in Kunstverein’s architecture and in the negative shapes of the letter ‘m’, served as an inspiration for the institution’s visual identity. Each exhibition has its own identity consisting of a unique logo, a postcard with an image chosen by the artist, and a 4-page leaflet, which is also used as an invitation.